Biswa Bangla

Making a world of difference to West Bengal’s traditional craftsmen and weavers

Biswa Bangla encourages innovation, provides design assistance, opens direct sales points, improves quality and supply chains for the handloom and handicraft products of the state under the brand Biswa Bangla. It also focusses on back-end interventions to develop new products so that more weavers and artisans can be brought under the project; and on reviving products that have almost disappeared.

On another level, a team of folklife and cultural heritage specialists, representing a wide range of expertise and experience, design and implement traditional arts research projects and create public events, education programmes, folk art collections and exhibitions.