Jute is known as the ‘golden fibre’, and is one of the longest and most used natural fibres for various textiles applications. Jute is 100% biodegradable and recyclable natural fibre. Thousands of farmers in the state cultivate jute for their livelihood. Rural women take part at all levels of the jute value chain, as farm labourers, cottage industry workers, and as entrepreneurs handmaking jute products. Biswa Bangla has empowered these craftswomen, especially in North and South 24 Paraganas districts through market linkage and product diversification.