Biswa Bangla

Handcrafted heritage products from Bengal for connoisseurs of the world today..

Biswa Bangla echoes the heartbeat of West Bengal — its art, craft and culture. Our products are authentic hand-crafted items that connect customers and connoisseurs to the lives of Bengal’s people and their myriad expressions. While the products retain the deep-rooted elements of the state’s heritage, those are strategically developed in contemporary design to suit the needs and preferences of today’s customers.

Biswa Bangla reaches out to hundreds of craftsmen and weavers in the state to develop handicraft products that stand out in terms of quality and uniqueness. Our ‘social business’ approach is creating entrepreneurs out of artists at one hand, and bringing back profits to the bottom of the pyramid on the other. This helps sustain the art and craft by creating viable livelihood opportunities.

Visitors to our showrooms are tacitly enlightened on West Bengal’s heritage art and craft forms that help them appreciate the heritage and culture of West Bengal. Our objectives are better achieved when customers learn to appreciate the nuances of Bengal’s heritage through our in-store experience.
 
When you shop at Biswa Bangla showrooms, you not only hold a piece of Bengal in your hands, but reach out to make the lives of thousands of our weavers and craftsmen a little better. We have made a pledge that every penny that we make goes back to them as an appreciation of the wonderful things they create and the joy that they give us.
 
Visit us to rekindle your imagination and stand out with pride!

About The Organisation

Department of Micro, Small and Medium Enterprises and Textiles of the Government of West Bengal has promoted Biswa Bangla Marketing Corporation to improve the quality of life of Bengal’s handloom weavers, craftspersons and custodians of heritage.
 
Biswa Bangla strives to advance the cross-cultural understanding of Bengal’s art and craft at a global level through identification, documentation, conservation and often revival of the traditional arts of the state of West Bengal.
 
The organisation’s unique business proposition is to plough the operating profit back to the artisans and weavers whose entrepreneurship has been pivotal to Biswa Bangla’s success.

We have left the drapes open so that you an gaze into the soul of our land and its people and feel the love and hard work that has gone into making our handicrafts, our hand-woven fabric, our food, and our distinct identity.