Jute is known as the golden fibre and is one of the longes and most used natural fibres for various textile application. Jute is 100% biodegradable and recyclable. Thousend of farmers in the state cultivate jute for their livelihoods. Rural women take part at all levels of the jute value chain as farm labourers, cottage industry workers and as artist entrepreneurs hand making jute products.
Biswa bangla has empowerd this craft women, especialy in North and South 24 Parganas through market linkage and product diversification.